Building websites for SEO

Website Development

‘Solid website development’

Building before SEO

We have many years’ experience of building and developing websites. Initially the sites we built were purely hard coded. There was very little understanding of how a website could be used in marketing terms. Websites were simply an extension of a company’s brochure or a means for customers to purchase goods.

Building a site for SEO

Little thought used to be paid to search engine optimisation (SEO). This was mainly because, although search engines existed, historically they were mere directories to register websites on, rather than providing access to information on a global scale. Website development techniques are now used to assist search engines in storing information about sites and retrieving the relevant pages in search results.

Today, website developers are not the techies of yesteryear. Being able to build a website is one thing, but to build it from a marketing point of view is a completely different kettle of fish. Sites now are developed more and more with the search engines in mind, as it doesn’t matter how cool your website is, how amazing your photography is or how well written it is – if people don’t know it exists you are more or less wasting your time and money.

Speedy, slick and responsive

From a development point of view, sites need to be coded with speed of download in mind, be slick and mobile responsive – it’s key that development is seamless across all devices. Restaurants are often judged on the quality of the last meal they served – if it was cold, chewy, etc. it will be hard to forget such a bad experience, and it’s unlikely you’ll want to return in a hurry. Conversely, if the user experience on your website is awkward and clunky on any given device, the user will move on and you will have lost potential business.